10 Reasons You need a Quality Website

10  Reasons you need a website

Maybe you know me, maybe you don’t. Probably I went to your business  with a smile in my face offering you my business card while asking “Do you have a website?”. If your answer was NO, then continue reading so you can learn why is so important to have a website for your business; it doesn’t matter if it is a Hobby or Seasonal Business (like knitting Dr. Who scarfs for dogs), or an International multimillionaire corporation, a website can help your business reach more people faster and more efficiently. If your answer was YES, then continue reading to learn how to improve the quality of your website and generate more revenue.

Bellow is a list of 10 reasons why you need a quality website ASAP:

1. All the Cool Kids Have One

Regarding of what kind of business you do, if you Google your products or services, you will find that someone else, is producing or doing what you do. That is call Competition, and if by any chance this competition is close around you, then it’s call Direct Competition. If your Direct Competition has a website (and you don’t) then you will be in trouble very soon, especially if they are adequately marketing it.

2. OMG! I Love It, Let’s Share It To the World!

Your website needs to be linked to to your social accounts such as Facebook, Twitter, YouTube, Pinterest, etc. By creating those bridges (connections)  between your social accounts and your website, you’re improving the traffic to your site and letting other people know more about your business.

3. The People have Spoken!

Adding a Blog to your website is the best way to receive feedback from your visitors and, in conjunction with your social accounts, it will help to spread your information faster. To see the big picture here, you probably saw my post on Facebook or Twitter and your curiosity made you click on the link, and now you are in my website!

4. Rain or Shine, You Are Always Open

One of the beauties of the internet is the fact that anyone can visit your website at anytime/anywhere (except North Korea) and learn more about your products or services. Also if you sell your products online, you can be available to your customers 24/7!

5. I Google it

This is what I do when I visit a city I’ve never been before. A few days before traveling, the first thing I’ll do is Google Hotels, Restaurants, Points of interest… almost everything. By doing this I have a good idea of what to expect and which places will enhance my travel experience. Like most of us, when I’m “googgling” something, I’ll only stay on the first 3 or 4 search result pages, since I know that the rest of the search result will, probably,  be irrelevant for me.

But how can your website be on those first pages? Well…

6. …Use Unique Content

This may be one of the most complex points in this article and, in order to properly explain how it works, I’ll later write a post with tips and tools that will help achieve a good ranking in search engines such as Google. In the mean time, my best advice to achieve a good ranking on search engines is to always use:

  1. Original Content. All content used in your website (including photos, video, written content and links) needs to be original and not copied from other sources (websites).
  2. Keywords. Always use keywords related to your business.
  3. Call of Action. Make your audience engage with you though social media, email or commenting through your website. Extra points if you offer discounts or monthly especial that will make your audience return to your website.
  4. Engage with Organizations, Groups and/or Foundations.  The more places your business is mentioned the better ranking your website will have.
  5. Make your Customers work for you.  Be creative! Have a photo contest, ask customers to recommend your business through social media so they can receive a discount or price… the point is to make your audience talk about your business.

7. Know who is visiting your website and why

Google Analytics is an amazing tool, easy to install and use. It measures your website traffic plus a lot of insight that, used properly, can boost the quality of your content and, again, improve the ranking on search engines. This tool will tell you how many people has visited your website, from where and for how long they stood in your website and in which pages. This information can later be used to improve the content of your website and attract the more audience.

8. Owning a website is affordable…

… and (in some cases) easy to use. Today having your own domain, hosting and a WordPress website is extremely cheap. The investment for a small functional website can be as low as $500 dollars!

My suggestion for a good and reliable hosting company is GoDaddy. They really know what they are doing and their customer support is amazing! Here you can acquire your hosting and domain for your website.

Another suggestion, in case you want to administrate your own website without the help of 3rd parties, is to use WordPress as your website platform. WordPress and other companies like Studio Press offers a wide selection of templates (themes) that will make your website match the image,style and needs of your business.

9. Call me maybe

Always have your contact information visible on every page in your website and on all your social accounts. Potential customers and even returning customers may want to contact you before doing a purchase or visiting your store.

10. Hey Sexy!

Last but not least is very important to have a professional, consistent and accurate image for your business. This involves that your business logo, images, artwork, color tones and language are consistent to the type of  merchandise / services that you are offering and address to the right audience.

This process is called Branding and Identity and its main purpose is to offer the right product or service to the right audience.


 

My goal is to satisfy the needs of your business and help them achieve their professional goals by offering  professional, affordable and flexible marketing solutions.

If you have any questions, suggestions or need help with your website, feel free to contact me and I’ll be happy to help!

 

 

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